Revealed: Brits are spending over £100 Million* a week on lunchtime Meal Deals

The average Brit will spend a staggering £10,044¹ on lunchtime meal deals over their working lifetime, according to new research² by short term loan provider Wonga.

The research² considers the nation’s attitudes towards supermarket meal deals and lunchtime spending habits.

A third of Brits (33%) fork out on a lunchtime meal deal twice a week, with 14% admitting they buy one more than three times a week.

When asked which shop they thought had the best value for money deals, three in ten (30%) respondents said Tesco. The full list of best value for money meal deals according to the people surveyed is:

  1. Tesco
  2. Sainsbury’s
  3. Boots
  4. Marks and Spence­­­­­rs
  5. Morrisons
  6. Co-op

When asked about their views on meal deals, most respondents were positive, with nearly half (49%) thinking they are convenient, and 45% believing they are reasonably priced and good value for money. Almost one in five (17%) also believe they are cost effective during the month, but they do prefer a treat on pay day, and nearly three in ten (29%) think they taste good.

So, which profession is leading the way when it comes to eating meal deals for their lunch?

The study revealed IT professionals seem to like the convenience of a meal deal the most, with 23% eating a meal deal every day, followed by plumbers, electricians and builders (18%) and those who work in accounts (16%).

Whereas 41% of teachers and 33% of medical professionals stated that they very rarely have meal deals during the working week. Of those working in the medical sector, 13% said they think meal deals are unhealthy.

The research also revealed the nation’s favourite sandwich fillings:

  1. Cheese
  2. Chicken and bacon
  3. Tuna
  4. Chicken
  5. Ham

During an average month, Brits spend £21.20 throughout their lunch breaks³ on everything from food to online or in-store shopping.

Yet Brits don’t appear to be saving when it comes to what they spend on lunch, with a huge 56% of respondents admitting that they don’t cut back on what they spend on lunch as the month goes on.

Millennials appear to be a little more cautious, with nearly one in six (58%) of those in this age bracket saying they do cut back on lunch spending as the month goes on, compared to 38% of baby boomers (age 55+).

James McMaster, Head of Marketing in the UK at Wonga, said: “Our research gives a clear insight into the nation’s views on meal deals. It seems convenience meals are top of the agenda for many professionals and people like to feel they are getting good value for their money.

“We found that some meal deals are cheaper than buying the individual items from the supermarket, yet others aren’t. There are lots of other ways to make lunchtime cheaper – visit our Cash Smart hub for more tips.”



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