In a quest to establish itself in a world that grew to include Lexus and Infiniti, the chief of Acura says the brand went down a “wandering road” where it lost touch with its roots.
Acura’s Ikeda recalls when marketing went adrift
In a quest to establish itself in a world that grew to include Lexus and Infiniti, the chief of Acura says the brand went down a “wandering road” where it lost touch with its roots.