Toyota scraps Olympics TV adverts amid lukewarm support in Japan

  • Tokyo 2020 sponsor’s executives pull out of opening ceremony
  • Czech beach volleyball player tests positive in Olympic Village

One of the biggest sponsors of the Olympics, Toyota, has announced it will not run Tokyo 2020-related adverts on TV during the Games because of the lacklustre public support in Japan. Toyota’s chief executive, Akio Toyoda, and other senior executives will also not attend Friday’s opening ceremony in a further blow to these troubled Olympics.

Related: There are risks but it would be unfair if Tokyo Olympics did not go ahead | Greg Rutherford

Related: Japanese people cower from Games they don’t want and should not be happening | Barry Glendenning

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