With sales under pressure, carmakers gather to show off their latest offerings
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Carmakers gathering at the annual Geneva motor show this week were hoping the Alpine spring air and customary launches of new models would be a springboard for an industry fightback.
Some of the world’s largest manufacturers have stumbled in the past 12 months, with sales under pressure on various fronts, particularly in Germany’s giant car industry. Ford and Jaguar Land Rover skipped the show after announcing thousands of job cuts in January.