The company is within reach of a stock market milestone: this week’s product launches could see it achieve a 13-figure valuation
Apple’s stock market value is heading towards a new milestone and its latest product launch on 12 September could push the tech giant closer to becoming the first ever $1tn (£760bn) company.
At the end of last week, the company’s market capitalisation hovered around $830bn, continuing a 10-year run that has generally headed upwards since a low of $69bn in January 2009, during the financial crisis. Tuesday’s event, with the iPhone 8 the star attraction, will strive to meet investors’ – and customers’ – vaulting expectations.