Hyundai named former BMW executive Andreas-Christoph Hofmann as its new marketing chief in Europe. Hofmann joins Hyundai Europe as the automaker seeks to become the region’s best-selling Asian brand by overtaking Toyota and Nissan.
Hyundai named former BMW executive Andreas-Christoph Hofmann as its new marketing chief in Europe. Hofmann joins Hyundai Europe as the automaker seeks to become the region’s best-selling Asian brand by overtaking Toyota and Nissan.