Betting firms could be fined over ads ‘targeting vulnerable people’

Advertising disguised as news claimed gambler cleared debts and funded medical treatment using online casino games

Four betting firms could face fines over adverts disguised as news articles that “targeted vulnerable people” with claims about a gambler who cleared his debts and paid for his wife’s medical treatment by playing online casino games.

The Advertising Standards Authority (ASA) upheld complaints against Ladbrokes, 888, SkyBet and Casumo over adverts placed by “affiliates”, which are agencies paid to directi gamblers to online casinos and bookmakers.

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