Betting and media firms offer to fund addiction awareness ad campaign

Offer to government is revealed as ministers prepare to publish review covering regulation of gambling adverts

Betting firms and broadcasters have made an offer to the government to fund an £8m addiction awareness campaign, in a move Labour warned must not be a “stitch-up” to stave off tighter regulation of adverts.

The Department for Digital, Culture, Media and Sport (DCMS) will publish a long-awaited review of the gambling industry within weeks, including the government’s view on the rising number of betting adverts on television.

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